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What Is Website Content

Important Facts To Know About Website Content

As a beginner, you are probably wondering..."what is website content"? Important facts to know about website content is that it may include text, images, audio or video files, or anything else that you may want to include on your website.  The layout and placing of your content creates a template, which will apply to every page of your website.  Basically, whatever you put on your web pages is your web content.

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So visitors are not overwhelmed with huge amounts of content all at once...and, so content can be categorized and easily retrieved, web content is divided into pages on your website.  Usually each page of the site contains content pertaining to a specific topic, such as the history of your company, or how visitors can contact you, articles or press releases on your subject or product, or what products/services you offer.



Your website content is important, because that is what will determine whether people will revisit your site or not.   Your content should give people a reason to want to come back to your site.  "People love freebies".  The ability to send e-cards to associates, friends, and family from your site is a way to generate repeat and consistent traffic to your site.  "Free" add-ons for your web pages can be found at Bravenet.  More web add-ons can be found at Website Freebies. Your website could include e-cards, guestbooks, an online calendar, calculator, clock, headline news, etc.  Place them on your web pages and watch the repeat traffic from your visitors.

If you do not offer enough information or easy navigation to more information on your site, your readers may look elsewhere for information.  As a general rule, your homepage (filename: index.html) should not contain a lot of content, but be more of an introduction with very visible navigation bars and links to more information.

Your text should take on a tone that is appropriate for your targeted audience.  Before writing the text for your website, do your research.  You should know the demographics of your targeted audience and how to relate and talk to them. It is important to remember not to make statements on your website that are not absolutely true.  This may mean you will need to do some research and fact-checking before writing your text.  This may seem like a no-brainer to you, but people are relying on the contents of your website to be accurate, correct, and true.



Your website content should be organized and structured in a logical fashion, so information on any given “topic” on any page can be quickly located. Keep all related information together on the same page, or organized in a way that additional information on that topic is easily and quickly accessed by a “link”. Create a sitemap for your website.

Now, that you have an idea about "what is website content", continue to the next topic and read about "Writing Your Web Content".


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